Business people looking at a laptop screen together.

What could your mobile app performance be costing you?

Client expectations for high-quality and high-performing enterprise purposes have by no means been higher, however a poor expertise can have expensive penalties. 100 milliseconds of latency prices Amazon $5.4bn in misplaced gross sales. Model fame and buyer relationships are additionally at stake. However these developments don’t simply apply to large world enterprises like Amazon. With over seven million apps accessible throughout iOS and Android platforms, even SMEs that need to compete to develop their person base and enhance income should ship distinctive, partaking, and easy-to-use cellular purposes.

The impression of poor cellular utility high quality on SMEs could be felt proper right down to the underside line. In reality, 96% of worldwide SMEs estimate losses of as much as $2.49m on account of poor cellular utility high quality. Customers are dealing with challenges with system or platform help, lack of native purposes and buggy or gradual experiences. These are issues that SME enterprise leaders are cognizant of, as they acknowledge the worth of a nicely designed cellular utility for constructing model worth, delivering an enhanced person expertise, growing competitiveness, and driving buyer retention, acquisition and gross sales alike.


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